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Mocha Moms, Inc. Embraces Disney’s Upcoming Animated Musical The Princess and The Frog
National mother’s organization launches robust national campaign to engage parents and children in fostering positive images of the African American family
Upper Marlboro, Maryland – Mocha Moms, Inc., the national, non-profit support organization for at-home mothers of color, has developed a nationwide campaign inspired by Disney’s upcoming film The Princess and The Frog, marking the debut of the entertainment giant’s first African American princess, Princess Tiana. Chapters throughout the country will use the theme of the film, music, food and culture to convey the importance of strong families, including hosting nationwide “Pink Carpet Premieres” at local movie theaters, Wii House parties and “Family Cook Ins” using “The Princess and the Frog” cookbook to honor Mocha Dads and men who make a difference. The movie launches nationwide on December 11.
“Mocha Moms around the country have been anticipating the release of this spectacular film for years so we could share it with our children,” says Dee Dee Jackson, national president of Mocha Moms, Inc. “We have had the privilege of watching a sneak peek of the movie. We were absolutely mesmerized by the wonderful jazz music, authentic New Orleans setting and endearing characters the Disney animators have brought to life. We are thrilled to be a part of this historic launch.”
In August, attendees of the Mocha Moms, Inc. National Conference in Chicago were treated to a behind-the-scenes sneak peek of scenes from the movie. Already, Mocha Dads have participated in “Father Daughter” experiences in select cities. Mocha Moms families have hosted house parties featuring Wii’s new video game The Princess and the Frog. Girls enjoyed Cajun cuisine, from gumbo to beignets, listened to jazz and left with goody bags full of Disney giveaways and New Orleans style memorabilia. Now chapters from New York to California are mobilizing for a massive Adopt-A-Theater effort with an opening weekend ticket pre-sale push and customized pink carpets in select markets symbolic of princesses and the organization’s trademark pink and brown colors.
“We are overjoyed that our children will now have a chance to see a princess who is just like them. The beautiful images of Princess Tiana will influence their imagination for many years to come,” says Jackson.
Mocha Moms, Inc. was founded twelve years ago by four mothers in Maryland to support a growing segment of at-home mothers of color. Its platform includes strengthening marriages and families, promoting self care, building strong educational foundations and fostering the spirit of volunteerism. Mocha Moms is one of the nation’s leading voices on issues that impact families, children and those mothers who consciously choose to ‘stay at home’ to assume the most proactive parenting role possible. This high level of parental engagement has made Mocha Moms and Mocha Moms’ families among the most important and discerning customers of high quality, ennobling and fun film and entertainment.
As part of the campaign, the Mocha Moms website will experience a wholesale rebrand to reflect theming from The Princess and the Frog, and the organization will appear in the community section on Disney’s website for the film (Disney.com/PrincessAndTheFrog). For more information about Mocha Moms, Inc. and a list of upcoming Mocha Moms Pink Carpet Premieres, visit www.mochamoms.org.
About Mocha Moms, Inc.
Mocha Moms, Inc. is a national, non-profit support organization for mothers of color who have chosen not to work full-time outside of the home in order to devote more time to their families. Its mission and purpose is to support and encourage women of color who are making parenting a priority in this season in their lives.
Today, the fast growing national, non-profit organization has more than 100 chapters in 29 states throughout the country. Mocha Moms, Inc. welcomes people of all genders, religions, races, educational backgrounds, and income levels. Anyone who supports the mission of Mocha Moms, Inc. is welcome to join. Mocha Moms, Inc. has been featured on NBC Nightly News with Brian Williams, ABC’s Nightline, Good Morning America and The Oprah Winfrey Show, as well as in The New York Times, The Washington Post, The Los Angeles Times, Essence, Ebony and JET.
About the Movie
Walt Disney Animation Studios presents the musical THE PRINCESS AND THE FROG, an animated comedy set in the great city of New Orleans. From the creators of “The Little Mermaid” and “Aladdin” comes a modern twist on a classic tale, featuring a beautiful girl named Tiana (ANIKA NONI ROSE), a frog prince who desperately wants to be human again, and a fateful kiss that leads them both on a hilarious adventure through the mystical bayous of Louisiana.
THE PRINCESS AND THE FROG marks the return to hand-drawn animation from the revered team of John Musker and Ron Clements, with music by Oscar®-winning composer Randy Newman.
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